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Florida Wildflower Co-op Privacy Policies and Procedures

Aug. 13, 2020 


Our website is designed as a tool for those interested in the native wildflowers of Florida, and those who wish to become more involved in its mission. The Florida Wildflower C-op is concerned about your Internet privacy and is committed to honoring your privacy preferences. We recognize that visitors to our site may be concerned about the information they provide to us and how the Florida Wildflower Co-op treats that information. 

Our privacy policy covers websites owned or operated by the Florida Wildflower Co-op. Please review this privacy policy and those of any Web site you visit. Please note that by visiting and using our websites, you are accepting the policies described in the Privacy Policies that appear below. 

Consumer Choice 

It is our policy that the visitor can always choose: 

  • Whether—and under what conditions—to provide “personally identifiable information” (e.g. data that may be used to identify, contact, or locate a person). 
  • Whether this information may be shared with anyone. 
  • Whether the Florida Wildflower Co-op may contact you by email. 

Informed Consent 

If the Florida Wildflower Co-op seeks to collect personally identifiable information, you will be alerted and given an opportunity to restrict our use of the information. Every visitor has the right to: 

  • Know when the Florida Wildflower Co-op is collecting personal information. 
  • Know what personal information is collected, and the purpose of collection. 
  • Expect the opportunity to choose whether or not personal information will be provided to third parties. 
  • Expect reasonable steps to be taken to protect personal information from unauthorized use. 
  • Expect the opportunity to choose whether or not the Florida Wildflower Co-op may use the information to contact you. 

Personal Information Collected 

You can visit most portions FloridaWildflowers.com without telling us who you are and without revealing any personal information. The only information we collect from a typical website visit does not identify you. Rather, it is the name of your Internet service provider (“ISP”), the browser and type of machine you are using, the website that referred you to us, the pages you request and the date and time you request them (see Cookies, below). We use this information to generate statistics and measure site activity to improve the usefulness of the site to our visitors. The Florida Wildflower Co-op does not sell or otherwise disclose such user information outside the organization. 

In general, when you visit our websites and access information, you remain anonymous. We do not require you to register or provide personal information to us to view our site. 

There are occasions, however, when we will ask for additional information. Depending on the information and/or services you request, you may be asked to provide your name, email address, address, phone number, payment details and similar information. The Florida Wildflower Co-op collects this type of personally identifiable data only when such data is voluntarily submitted. For example, personally identifiable information will be collected in order for you to purchase seed. All such information is collected and stored in a manner appropriate to the nature of the data. The Florida Wildflower Co-op makes every effort to ensure the secure collection and transmission of sensitive user information using industry accepted data collection and encryption methodologies. 

Finally, you may decide to send the Co-op personally identifying information, for example, in a message containing information, requests for information, or suggestions for the content of our website. We will only use this information to identify you and to determine how to respond to the electronic mail. We will not use this information for any purpose other than to resolve the matter identified in the email. 


A cookie is a small text file sent to your computer’s hard drive by a website’s server application. Each time you return to the site that “set” the cookie, the server retrieves its cookie from your computer and thereby knows you are a previous visitor. Cookies may contain information about your ISP, operating system, browser type, screen resolution and number of colors, your computer’s processor type, your ISP’s server, your Internet protocol address, and what server you were last on. This data is not usually personally identifiable and is used to more efficiently operate the Co-op’s business, prepare for network load demands, promote our organization and administer the Website. The Florida Wildflower Co-op may use cookies written by our site, but not to obtain information on other Web sites that you may visit. Depending on the type of browser you use, you can probably set it to notify you when you receive a cookie, giving you the chance to accept or reject it. 

Children 13 and Under 

In any section of the site that requests personal information, visitors 13 years of age and under are reminded to obtain permission from an adult before supplying the requested information. In addition, the Co-op does not actively advertise products in any section of the site intended specifically for children. 

Purchaser Privacy 

The Florida Wildflower Co-op respects the privacy of our purchasers. We are committed to safeguarding all personal information, electronically, paper-based or in other forms. This includes financial transactions, letters or any other information obtained when you make a donation or submit a request to us. 

We collect and use information, such as name, address, phone number and email address, which you voluntarily provide. We keep a record of your information and giving history in a secure database and use this information to complete transactions and communicate back to you. 

Security of Your Credit Card Information 

Credit card processing is performed by PayPal using secure encrypted connections. Credit card numbers are used only for donation or payment processing and are not retained by the Co-op. 

Security and Disclosure of Purchaser Information 

All purchaser information is maintained in a secure database accessed only by our staff and appointed contractors. We may, at times, disclose your information to third parties, including advisors, accountants and attorneys who perform services for us and who are required to protect your personal information. Your information also could be shared in connection with a merger, acquisition activity or reorganization of the Florida Wildflower Co-op. It may also be divulged as required by law as part of a legal process. 

Use of Personally Identifying Information 

Contact information gathered by our forms is used to send information about your purchase to you. We do not exchange, share, rent or sell customer information. However, the Co-op may share your information with third parties to complete your request to access a project, product, or service. Finally, we must share information with authorities in response to a legal order or official request, or when we believe you have acted in violation of our Terms of Use. 

How to Opt-out or Update Your Information 

To opt-out of future communications, update your information or contact our staff, email BusinessManager@floridawildflowers.com or call (352) 988-8117Write to us at Wildflower Seed and Plant Growers Association Inc., P.O. Box 776, Crescent City, FL 32112. 


The Florida Wildflower Co-op welcomes comments and questions on this policy. We are dedicated to protecting your personal information, and will make every reasonable effort to keep that information secure. If you have any questions, please contact us at BusinessManager@floridawildflowers.com Because of the rapidly evolving technologies on the Internet, we may occasionally update this policy. All revisions will be posted to this site. The revised Privacy Policy will apply to all data collected by the Florida Wildflower Co-op, both prior to and subsequent to the revised policy’s effective date. 

State wildflower license plate

Show your support for Florida's wildflowers! Get the wildflower tag.

The $15 donation you make when purchasing the State Wildflower license plate sponsors native wildflower research, planting and education throughout Florida. Click here to purchase the State Wildflower license tag and find out more about it.

See how Sunshine Mimosa covers a lot of ground.

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